Tuesday, 4 February 2014

Business Proposal


My business, The Baking Room, will manage the production of a healthy line of sweet treats. The business's main goal will be to create a line of treats that will be modified to combine decadent flavours and bursting health benefits with half the fat of a normal treat. The product list with the price range and nutrition value will include:

   Cupcakes
                        Vanilla Cupcake (1.2 KD, 100 cal)
                        Chocolate Cupcake (1.3 KD, 110 cal)
                        Caramel Cupcake (1.2 KD, 110 cal)
                        Cinnamon Cupcake (1.2 KD, 100 cal)
   Cookies
                        Chocolate Chip Cookie (500 fils, 100 cal)
                        Double Fudge Cookie (750 fils, 120 cal)
                        Amaretti Cookies (500 fils, 50 cal)
                        Peanut Butter Cookie (500 fils, 110 cal) 
   Brownies
                        Simple Brownie (1.2 KD, 100 cal)
                        Peanut Butter Brownie (1.5 KD, 120 cal) 
                        Cheese Cake Brownie (1.5 KD, 130 cal)
   Pies
                        Cherry Pie Slice (1.5 KD, 140 cal)
                        Blueberry Pie Slice (1.5 KD, 130 cal)
                        Raspberry Pie Slice (1.5 KD 130 cal)
                        Caramel Apple Pie Slice (1.5 KD 130 cal)
   Bars
                        Oatmeal Chocolate Chip Bar (1 KD, 130 cal) 
                        Oatmeal Almond Bar (1 KD, 130 cal)
                        Oatmeal Peanut Bar (1 KD, 130 cal) 
                        Oatmeal Mixed Nut Cinnamon Bar (1 KD, 130 call) 

My target audience will be people who have a hard time sticking to a healthy life style and are tempted by high fat high calorie treats. By eating these products people will enjoy the decadent flavours that have been crafted to taste like a regular baked good. The people will also benefit from products with high fiber, healthy fats and lower sugar than when eating a regular baked good. This will include children, adults and elderly people who need help staying healthy. 
I believe this business will be successful because it is natural to want to eat tasty food without getting fat. By buying our products consumers will be in advantage to a great amount of health benefits with all the taste. 

8 comments:

  1. This is a great idea, i agree it will be successful because first of all you are doing it in Kuwait and people love to try new cupcake stores. Also because it contains healthy ingredients and so it will help many people who are on a healthy lifestyle who are wanting to eat some sweet from time to time. One more thing, i think that it will be successful since the prices are cheap and not that expensive.

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  2. This is a great idea, especially because it looks out for health. this is something that isn't very abundant in most companies that create such products. Yet, my only comment is that the prices are actually VERY high. 1.2 KD for a brownie? why? huh? thats pretty much all. If the prices are fixed then the company will be very successful, great idea.

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  3. I think that this a great idea. Im someone who doesn't like to eat sweets because of what they do to your health. But if you find a way to make it healthy, I'm sure you'll make money.

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  4. This seems like a great idea. I believe your business will be successful because many are becoming more health conscious and it would be a unique store in Kuwait. Your products are a bit expensive though, so consider lowering your prices to gain a lot of customers. Your proposal is very detailed and would be great as a base for your project. Good luck!

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  5. This is a great idea, because it looks like it would be extremely successful in Kuwait. A major problem is eating candy with a lot of calories, and your business allows people to eat candy and sweets, but without the calories. The fact that it isn't too expensive just makes your proposal much more appealing. Good job and good luck!

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  6. This is a wonderful idea! I honestly love it. Your competitor will be big name brands in Kuwait but can be easily beaten because you have the "Health Factor" on your side. Kuwait has an issue with health problems and obesity but in this way, everyone can have something sweet with significantly less calories. If this does lift off in Kuwait, you can move to America and may even sell some pastries at my Baseball fields.

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  7. I LOVE this idea! But the only problem is that there are SO many sweet shops in Kuwait now. Because of how many dessert shops there are and like bakeries, you don't know how successful your shop will be. Like you will at least have to have open 2 shops that way if they like your sweets they don't need to drive a long drive. Good luck!

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  8. I love the idea of low fat deserts! You are making people aware of the health benefits by presenting the calorie amount clearly. Usually low fat foods cost more than regular foods, yet your prices seem reasonable. Great business proposal!

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